Danny Jacobson has been promoted to head of A&R at Hallwood Media, a recording, management, publishing, distribution and merch company. He will oversee A&R across all divisions of the company, guiding a roster of over 100 signees.

News of the promotion comes after Danny, who is the cousin of Hallwood founder Neil Jacobson, spearheaded Hallwood’s controversial but groundbreaking AI artist signing strategy, including the signing of Xania Monet — the AI artist Billboard reported had signed a multimillion-dollar record deal with Hallwood last month.

Monet, the alias of poet Telisha “Nikki” Jones, who uses Suno to transform her words into songs, made headlines for her record-breaking deal with Hallwood, but also for her appearance on the Billboard charts. Her single “How Was I Supposed to Know” reached No. 1 on Billboard‘s R&B Digital Song Sales chart and was the No. 1 most-added song at R&B radio last week.

Danny, however, has signed far more than just Monet. According to a press release about his promotion, he has inked other so-called “AI-powered” talent, including China Styles, Bleeding Verse, Drew Meadows, Lone Star Lyric House, David Sven and several other projects still to be announced.

In a press release about his new position, Danny notes that he’s “thrilled to step into this new role and continue pushing the boundaries of what A&R can be. At Hallwood, we move first and fast, spotting talent early and helping them turn momentum into careers.”

Since joining Hallwood in 2020, Danny has worked in both management and A&R positions at the company and is said to have played a key role in shaping Hallwood’s A&R strategy, including building out its research department and developing a pipeline for discovering and supporting emerging artists.

Neil says of the appointment: “Danny has been an integral part of Hallwood since day one, building our research department, signing incredible artists, and proving himself as a visionary. To be promoted to this role at such a young age is a testament to his uncanny eye for talent, deep understanding of youth culture, and relentless work ethic — he’s the future of A&R.”