In this Billboard Cover Interview Fuerza Regida’s JOP opens up about Street Mob Records and why he signs artists he wants to be “bigger than me.” In this Billboard Cover Interview, Fuerza Regida breaks down the business, the vision, and the “2032” mindset behind their stadium-level era. JOP talks about balancing being the frontman of one of música mexicana’s biggest groups while also running Street Mob as an executive and how he switches between “artist mode” and “CEO mode.” He explains how Street Mob grew from a small team into a real label structure, what he looks for when signing new talent, and how he discovers artists online. Plus, the group talks tour highlights, the concept behind their time-travel show, and what “2032” means to Fuerza Regida as they keep leveling up.

Jesús Ortíz Paz 

I wanna tell all my artists and everybody, like, if, if I’ma sign somebody it’s because I want you to be bigger than me.

Isabela Raygoza 

Hey, JOP. We are here in New York City in this incredible structure called The Vessel, here in the East Coast. What does it mean to you to be here in the East Coast, and what does this all mean? How do you perceive this?

Jesús Ortíz Paz

No, I think it’s cool. I heard we’re the first ones to shoot here, so that’s cool, you know? It’s a nice structure.I like the architect who worked on it. It’s, it’s real, it’s real futuristic. It’s what we’re on right now. On, on our 2032 vibe.

Isabela Raygoza 

And how about the East Coast, here in New York City?

Jesús Ortíz Paz

Uh, I love the East Coast.

Isabela Raygoza 

Yeah.

Jesús Ortíz Paz

I love all the culture in the East Coast.

Isabela Raygoza 

Yeah.

Jesús Ortíz Paz

But, you know, I’m, I, I’m from the West Coast, you know?

Isabela Raygoza 

Okay. So you’re not gonna relocate anytime soon here to the East Coast.

Watch the full video above!