Jung Kook Hits the Dance Floor for New Calvin Klein Campaign: ‘There’s Something About the Fit & Attitude’
Jung Kook is getting into the groove for Calvin Klein’s latest denim campaign.
The BTS star is involved in the third chapter of Calvin Klein’s Fall 2026 “Feel the Fit” campaign, which debuted Wednesday (Sept. 16), putting the spotlight on the split-second transformation that can happen when you find a pair of jeans that just feel right.
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Directed and photographed by Renell Medrano, the new campaign opens with Jung Kook pulling on his Calvin Klein jeans. From there, the sound of the zipper sets the rhythm in motion, with the singer breaking into movement and choreography as the energy of the spot amplifies. The campaign is soundtracked by Bobby Brown’s “My Prerogative” (No. 1 on the Billboard Hot 100 in 1989) and Average White Band’s “Cut the Cake” (a top 10 Hot 100 hit in 1975).
Billboard also has an exclusive behind-the-scenes video of Jung Kook posing for the campaign, showing off his silky dance moves and applauding at the end of a successful shoot.
For Jung Kook, the campaign was an opportunity to play with the idea of moving through music. “After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans,” he said in a statement. “There’s something about the fit and attitude that really resonates with me.”
The new visuals also introduce two of Calvin Klein’s Fall 2026 denim silhouettes: the ’90s Straight Jean, offered in washes ranging from deep indigo to mid-blue, and the oversized Baggy Jean in a classic medium-blue wash.
The campaign is just another project that emphasized Jung Kook’s everlasting relationship with the fashion house, which also named him a global brand ambassador in 2023. The BTS member has also made his mark on the Billboard charts as a solo artist, with his Latto-assisted “Seven” debuting at No. 1 on the Hot 100 in July 2023. Jung Kook has fronted multiple Calvin Klein campaigns, frequently bringing his electric energy into the brand’s visuals.
The latest “Feel the Fit” phase is rolling out globally across Calvin Klein’s stores, website, social platforms and out-of-home advertising.
See Billboard‘s behind-the-scenes video of Jung Kook’s Clavin Klein shoot below:
