Olivia Rodrigo Drops ‘Handmaid’s Tale’-Inspired ‘Serena Joy’ as CD Single at Indie Record Store
Olivia Rodrigo is dropping new music ahead of her upcoming Daisy Chain Fields festival.
On Friday (Aug. 21), the 23-year-old singer-songwriter surprise-released her new song “Serena Joy” as a limited-edition CD available exclusively at Analog Music Shop in Tustin, California.
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The store is located about eight miles from Irvine’s Great Park, where Daisy Chain Fields will take place on Aug. 29.
Analog Music Shop announced on Instagram Friday that Rodrigo had supplied the retailer with 500 copies of the Handmaid’s Tale-inspired track. The store later shared another post announcing that all copies had sold out.
“When we heard that Olivia Rodrigo was bringing an all-women music festival to Orange County, we were honestly just excited to see something this special happening right here in our hometown,” Analog Music Shop wrote. “As one of the closest record stores in the area, we wanted to find a way to support Daisy Chain Fields.”
The store said it was especially grateful to have been chosen to exclusively sell physical copies of “Serena Joy” three days before the song’s wider release, noting Rodrigo’s history of supporting independent record stores.
“More than anything, we’re grateful for what this represents: An artist building a stage for women in music and raising funds for women and girls,” the shop wrote. “An artist willing to support a local independent record store. And a hometown getting to be part of something really special. That means a lot to us.”
“Serena Joy” was recorded for Rodrigo’s third album, You Look Pretty Sad for a Girl So in Love, which debuted at No. 1 on the Billboard 200 in June, but ultimately didn’t make the final tracklist.
“I actually really love [‘Serena Joy’]. It didn’t fit on the album,” Rodrigo told Etalk. “The record was very much a chronicle of a relationship — beginning, middle and end. But I hope that it’ll be a part of something else down the line.”
Rodrigo hadn’t commented on the CD single release of “Serena Joy” at press time, but Analog Music Shop seemingly teased that the song will receive a wider release on Monday (Aug. 24).
Rodrigo will headline the all-women Daisy Chain Fields festival on Aug. 29. Other performers include Chappell Roan, Garbage, Doechii, The Breeders, Mitski, Bikini Kill, KATSEYE and others, along with “special guests” Karen O, Sarah McLachlan and Stevie Nicks.
